Photography has always played a social and informative role. In the years of the digital image its role has not diminished, but the continuous flow of images has conveyed much of its enjoyment to entertainment, relegated to a few the pleasure of the materiality of the printed image and deprived many of the meditative and symbolic value of the individual image, the photographic object.
OEG – Open Edition Gallery is a new online platform born from the experience of 100 Photographers for Bergamo, a charity operation that has collected during the Covid emergency, in favor of Papa Giovanni XXIII Hospital between March 27 and April 6, 2020 a budget of € 727,600.
The experience “100 Fotografi per Bergamo” has shown that printed photography can be a winning social tool when it is accompanied by an effective campaign aimed at a specific goal.
Open Edition Gallery is a project managed by the magazine perimetro, www.perimetro.eu
Info e contacts: email@example.com
OEG wants to create a virtuous system, based on the sale of open-edition prints that can, on one hand, feed and promote the work of Italian photographers and authors and the Cultural Association Perimetro promoting the project, on the other hand, maintain an identity dear to the tradition of the social use of photography. The choice of open-edition prints therefore becomes a choice of principle whose objectives respond to the desire to offer many people the opportunity to own a photographic work, to contribute to a social cause and, last but not least, to support the work of the authors.
The 10% of the proceeds will be destined to a charity project and administered
by the Onlus Liveinslums, a non-governmental organization in Italy and in developing countries that carries out humanitarian and social cooperation projects.
Faithful to the spirit of Perimetro, which has always promoted initiatives close to its own geographical reality, OEG will propose a wide range of Italian authors, or related to Italy, from the different fields of photography. In this sense OEG, with its communication activities becomes at the same time a promotional tool, gateway and showcase, also for the foreign public, for contemporary Italian photography and its authors.