Sha Ribeiro is a staunch believer in raw instinct. Over the span of his career documenting music subcultures, he has learned to trust his sense of what is culturally relevant and point his camera towards it. His visual vocabulary has informed projects capturing everything from the New Orleans bounce and London grime scenes to major campaigns for Nike to art books publication for Pirelli Hangar Bicocca. Ribeiro is fascinated by all of it and it shows in his work. The Lisbon-born and Milan-raised photographer moved to New York in 2006 and immediately laser focused on the music culture of the city. He is based in Milano since 2011 where he lives and work.